The market is diversified into many groups. The poorer consumer group will tend to buy products cost lesser money just for basic living substance, people are getting wealthy, they’re considering more on product characteristics, performance, safety, health as well as possible environmental influence. Biodegradable products are the standard of a better life as they're cleaner, safer, healthier, renewable, and have no environmental harm.
In China, factories that produce biodegradable products get their products instantly sold, with large demand everywhere and every time. The market there could standard for the market for global, as they have characteristics of the market in every country in the world. People prefer biodegradable products not only for the mere conscience of environmental protection but also due to the trend of higher personal consumption standards.
The world’s cheapest product could be as hard to sell as the most expensive products, for example, rubbish could be considered as a kind of product, even you sell without money, nobody wants it. Customers buy value, not the price. The cheaper price is not a thing that customers will always buy. You make your goods more valuable, more competitive, customers pay it to serve their life, that’s the nature they want the products.
Do you want to sell your products cheaper? But there is a limit, the utmost price to sell is on Zero cost, even though, customers still want more valuable products, products could bring them more benefit, products easier and better to serve their life, they will pay it. If you understand the logic you will know how important is to increase your product value, that’s why the most successful companies are selling their product not at the lowest price but on the unbeatable quality.
When we say there is a large demand for biodegradable markets we do not mean the all. Because no products can target all markets, they're only a small share of even the biggest selling products. Biodegradable products are intended to replace paper and plastics, but not all roles, because we still want products on eternity, we want products like paper. However, when it comes to food and drinks, neither paper and plastics can compare with biodegradable products. Biodegradable dishes can contain water, do not leach microplastics, can decompose fast, this is what we want.
China has the world's largest population, every day, at least half of the families need to shop every day. Shopping bags are the big consumption for each kind of food, each kind of vegetables, and each kind of merchandise. Just think the environmental pollution if use them all in plastics, biodegradable bags could solve this situation quite well.
The primitive peoples are living with self-created tools such as wood and stones. People start to buy goods at a cost when there is a civilization. People pay higher costs to get better materials at the advance of civilization. Replacing plastics with biodegradable materials is the advance of people’s life.
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